This presentation aims to offer an in-depth analysis of the market potential of gallium nitride (GaN) power devices for different Automotive & Mobility market segments. It delves into the driving forces behind these markets and provide GaN market projections leading up to 2028, showing an impressive 2022-2028 Compound Annual Market Growth (CAGR) of 110%. A special focus is made on rapidly growing electric and hybrid electric vehicle (xEV) market and related power systems like traction inverters, onboard chargers (OBCs) and DC-DC converters. Benefits of GaN technology and challenges for its adoption in xEV systems are analyzed. Emphasis is placed on the significance of specialized development and partnerships between GaN device manufacturers and suppliers of Power GaN systems. Key players and partnerships along the automotive GaN supply chain are reviewed.